TopSide Advertising®

When it comes to client retention, the team of TopSide Advertising®, a search engine marketing agency, and Marchex, have a perfect record.

“Every client that uses our Marchex Call Analytics option has stayed with us,” explains TopSide founder Gary Walker.

Last year, TopSide did a thorough search of companies offering call tracking and click to call services. TopSide settled on Marchex Call Analytics and hasn't looked back. Gary says Marchex's low cost of entry, expertise and client service set them apart.

“They're top notch; everyone that works for them,” Gary says.

Marchex's call tracking program helps TopSide demonstrate the effectiveness of its work for clients, especially local advertisers. TopSide simply places trackable phone numbers in search results and monitors online portal for reporting. TopSide's clients also use Marchex's call recording feature to assess sales and customer service performance.

“For some clients, tracking phone numbers is really important,” notes Gary. “Before Marchex came along, it was really hard to do that.”

Marchex Call Analytics has been especially helpful with local, appointment-based businesses, such as home service contractors. These businesses depend more on offline conversion than clicks. TopSide's use of Marchex Call Analytics technology has helped set it apart from competitors that focus only on click-based conversions.

“With the addition of Marchex Call Analytics technology, we can now separate and evaluate calls from our ads from a client's background traffic,” says Gary. “No longer do we or our clients have to guess the return on advertising dollars - we can measure ROI.”