Synergy Marketing

In the ultra competitive world of marketing agencies, you need an edge to retain clients and attract new business. Steve Sargent at Synergy Marketing says partnering with Marchex gives his agency that edge.

“Hands down, Marchex Call Analytics absolutely helps us serve our clients better, as well as engage them long-term,” says Sargent.

For both online and offline campaigns, Synergy relies on Marchex for advertising analysis, particularly call tracking.

“Marchex enables us to test and measure which campaigns are performing and which are not,” says Sargent. “We are able to make smarter marketing decisions on a daily basis by choosing the right media to generate leads and produce the greatest results for our clients.”

Marchex's call tracking platform enables Synergy to clearly demonstrate results.

“Instead of giving a client our best guess, we can show clients what we are producing for them,” says Sargent. “And we can hold media accountable.”

Synergy also takes advantage of Marchex's Dynamic Number Replacement for Internet campaigns and Call Recording. Synergy clients especially like Call Recording because they can listen to calls that come in as a result of a campaign, dissect the conversations and then use the calls in sales training, according to Sargent.

Synergy also uses private-labeled reports from Marchex that help the agency enhance its own brand, adds Sargent.

The decision to partner with Marchex is based on reliability, Sargent explains.

“Marchex provides a reliable platform that allows us to focus on our customers.
Our goal is to keep our clients in business long term. We take that responsibility very seriously and Marchex helps us to do that.”